What is lead nurturing? How can you use it for better business performance?


Every enterprise, be it big or small makes a lot of effort in marketing their products and services, with the help of search marketing agency. Internet marketing singapore are techniques that are in place to generate leads for the enterprise. Generating leads are a very important part of a company’s marketing policy because leads are something which needs to keep coming in order to keep the sales pipeline alive and active. Lead nurturing is a process through which marketers try and push targeting marketing techniques to convert the leads into clients who will buy the marketed products and services.

Let us see the various ways we can use lead nurturing activities to covert our clients and augment our business.

1. Use targeted content to nurture your leads
It is very obvious that one size does not fit all of us and we need to find the right fit for each one of us. The same goes for content while nurturing leads. You need to understand the uniqueness of each buyer and send out content which is targeted and will take into account the needs of each and every buyer separately. Targeted content can make a consumer feel like you know their special needs and can cater to them in the way they want you to.

2. Use multi channel marketing techniques to reach your consumer
You need to think beyond the inbox as the day and era of emails are long gone. Most of it is trashed by the consumer and has no impact on them. You need to think about innovative ways to reach your consumer and that too in multiple ways such as social media, direct sales, dynamic website content and many more such techniques. Think of innovative campaigns to reach your consumer and think creatively so as to nurture your leads.

3. Follow up on time to nurture your leads well
In order to nurture your leads you need to follow up and this needs to be done effectively and many times. Do not waste time when you get a lead because a consumer’s taste and choices are dynamic. Sometimes companies follow up after 42 hours which is a huge waste of time and should be avoided. Follow up needs to be instant so that consumers are apprised about your company as soon as possible and there is no time which you can waste to nurture your leads.

4. Use personalized emails to nurture a lead
Research says that a personalized email generate six times high revenue and is very effective when it comes to nurturing a lead. When you send a personalized email you send a message across to the consumer that you care and you will handhold and guide the consumer through the entire process. You make the consumer feel wanted and welcome. This attention to detail can be a very effective tactic to nurture a lead and convert the lead into a potential client. You can send triggered emails when someone clicks on a link on your website and follow the lead from there.

5. Align your sales and marketing divisions to nurture leads and convert them
According to research when you align your sales and marketing divisions you will be able to generate and nurture leads in a very effective and fruitful manner. You need to set up regular meetings and sessions between these two divisions to help them collaborate and work with each other in order to show results and nurture the leads well. These two divisions should be in collaboration with each other to nurture leads and generate more leads to fill up the sales pipeline.